I’ve founded, built, scaled and sold businesses.
Now I work with ambitious founders to understand what they’re trying to build, recognise the potential they might not yet see, and shape the strategy and decisions needed to realise it — across the brand and the business.
How I work
01 / ABOUT
I’ve been on both sides of the table.
I’ve founded businesses, built teams, managed P&Ls and navigated acquisitions. I’ve made some very good decisions, and learnt plenty from the others.
I founded Social&, later acquired by frank green, where I went on to lead the brand’s transformation into a globally recognised fashion and lifestyle business.
I then co-founded Oliver Grace, an award-winning brand and user experience agency, which we built and sold in 2024.
Today, I bring that experience to founders and businesses where I see real potential — sometimes as an adviser, sometimes as an investor, and occasionally by getting much more involved.
More about me
02 / HOW I WORK
Good businesses get complicated.
Growth creates new problems. The team changes. The numbers get harder. What worked before stops working. And sometimes there is simply more potential in the business than the current version is capturing.
That’s usually where I come in.
I work with founders to work out what matters, what needs to change and what to do next — across the business, not just the brand.
Sometimes that’s one decision. Sometimes it’s a deep dive into the whole business. Sometimes I stay close for a period while the plan gets put into action.
How I work
03 / WEDNESDAY VENTURES
Through Wednesday Ventures, I invest in a small number of businesses and founders I believe in.
I’m most interested in businesses where I can contribute more than capital — where my experience can materially change what happens next.
Sometimes that means investing. Sometimes it means getting involved. Often, it’s both.
Wednesday Ventures
04 / SPEAKING
I like talking about what actually happens when you build a business — the decisions, the growth, the mistakes, the brand, the people and the moments where something has to change.
From podcasts and panels to stages and good conversations, I share my perspective on building brands people love, the realities of growing businesses, and what I’ve learnt from founding, scaling and selling companies.
Speaking
05 / CONTACT
Got something interesting?
A business challenge. A decision you’re stuck on. An opportunity. A podcast, panel or room worth being in. Or a business you think I should know about.
Get in touch